{"id":9080,"date":"2013-11-13T21:32:00","date_gmt":"2013-11-13T19:32:00","guid":{"rendered":"https:\/\/leguidedesmontres.com\/fr\/actualites\/pequignet-au-bonheur-des-dames\/"},"modified":"2025-07-09T09:50:56","modified_gmt":"2025-07-09T07:50:56","slug":"pequignet-au-bonheur-des-dames","status":"publish","type":"post","link":"https:\/\/leguidedesmontres.com\/fr\/actualites\/pequignet-au-bonheur-des-dames\/","title":{"rendered":"Pequignet : au bonheur des dames"},"content":{"rendered":"<p><img decoding=\"async\" data-src=\"\/fr\/wp-content\/uploads\/2025\/06\/271_pequignet_equus_8341418g_femme.jpg\" alt=\"Pequignet : au bonheur des dames\" class=\"wp-image featured-image lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/633;\" \/><\/p>\n<p><span>Aux mains d\u2019un <strong>nouveau trio d\u2019investisseurs<\/strong>, la maison <strong><a target=\"_blank\" href=\"https:\/\/leguidedesmontres.com\/fr\/prix-du-neuf\/pequignet\">Pequignet<\/a><\/strong> refait progressivement son retour sur le devant de la <strong>sc\u00e8ne horlog\u00e8re <\/strong>avec <strong>Laurent Katz<\/strong> comme <strong>nouveau<\/strong> <strong>CEO<\/strong><strong>.<\/strong> Ce <strong>nouveau d\u00e9part<\/strong>, <strong>fort prometteur<\/strong>, contribue de plus en plus \u00e0 faire passer les dix derni\u00e8res ann\u00e9es, du r\u00e8gne de l\u2019ancien CEO <strong>Didier Leibundgut<\/strong>, comme une parenth\u00e8se, avec quelques bonnes initiatives mais aussi un certain nombre d\u2019erreurs qui semblent aujourd\u2019hui bel et bien appartenir au pass\u00e9. <\/span><\/p>\n<\/p>\n<p><span>Dans sa strat\u00e9gie de retour, <strong>Pequignet<\/strong> fait revivre sa <strong><a target=\"_blank\" href=\"https:\/\/leguidedesmontres.com\/fr\/prix-du-neuf\/pequignet\/2177\/9021448\">Moorea<\/a><\/strong>. Non pas que cette derni\u00e8re <strong>ligne f\u00e9minine<\/strong> eut \u00e9t\u00e9 arr\u00eat\u00e9e, mais le pr\u00e9c\u00e9dent CEO avait jug\u00e9 bon de ne pas la d\u00e9velopper, ce qui revient peu ou prou \u00e0 la stopper. <\/span><\/p>\n<\/p>\n<p><span>La tactique, juste, \u00e9tait de laisser le champ libre au d\u00e9ploiement du <strong>Calibre Royal<\/strong>, d\u2019y consacrer toute son \u00e9nergie ainsi que ses maigres ressources. Bien vu pour la place \u00e0 accorder au <strong>Calibre Royal<\/strong>. Mal vu pour la <strong>Moorea<\/strong>, laquelle repr\u00e9sentait une large part des revenus de l\u2019entreprise. Laquelle, priv\u00e9e de ces revenus, n\u2019a pas pu assurer correctement le lancement&#8230;du <strong>Calibre Royal<\/strong>. CQFD. <\/span><\/p>\n<\/p>\n<p><b><span>Superbe Moorea<\/span><\/b><\/p>\n<p><span>La marque <strong>\u00c9mile Pequignet<\/strong> est associ\u00e9e au d\u00e9but des ann\u00e9es 1980 \u00e0 l\u2019univers de l\u2019<strong>\u00e9quitation<\/strong>. Ce mariage donna naissance en <strong>1987<\/strong> \u00e0 la <strong>collection Equus<\/strong>. <strong>Pequignet f\u00eate aujourd\u2019hui ses 40 ans<\/strong> et la marque a su faire <strong>\u00e9voluer ses Moorea<\/strong>, dont cette <strong>superbe Equus<\/strong>. On lui trouve d\u2019ailleurs un certain air de parent\u00e9 avec la <strong>Star<\/strong> de <strong>Montblanc<\/strong>. Avec ses cornes en <strong>forme d\u2019\u00e9trier<\/strong>, c\u2019est \u00e9galement une belle allusion <strong>\u00e9questre<\/strong> d\u00e9j\u00e0 largement utilis\u00e9e par <strong>Herm\u00e8s<\/strong>. <\/span><\/p>\n<\/p>\n<p><span>Cette petite <strong>Moorea<\/strong> de tout juste <strong>30 mm<\/strong> se positionne \u00e0 <strong>750 euros<\/strong> en version <strong>acier<\/strong>, <strong>800 euros<\/strong> en version <strong>plaqu\u00e9e type or rose<\/strong>. Un <strong>positionnement tr\u00e8s agressif<\/strong> pour cette premi\u00e8re dame de la <strong>ligne Moorea<\/strong>, que Pequignet esp\u00e8re vendre, au total, \u00e0 <strong>20 000 unit\u00e9s<\/strong> l\u2019ann\u00e9e prochaine. Cette petite <strong>Equus<\/strong> se positionne d\u00e9j\u00e0 comme le <strong>cadeau de No\u00ebl id\u00e9al<\/strong> pour l\u2019\u00e9lue de son c\u0153ur. Un peu t\u00f4t pour y penser ? Pas tant que cela : cette s\u00e9rie pour les <strong>40 ans de la marque<\/strong> est une <strong>\u00e9dition limit\u00e9e de 500 exemplaires<\/strong>&#8230;<\/span><\/p>\n<\/p>\n<p><span>Olivier M\u00fcller<\/span><\/p>\n<\/p>\n<p><i><span>Visuels \u00a9 Pequignet<\/span><\/i><\/p>\n<\/p>\n<p><img decoding=\"async\" data-src=\"\/fr\/wp-content\/uploads\/2025\/06\/271_1027_pequignet_equus_femme_8340433b.jpg\" alt=\"\" class=\"wp-image lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/584;\" \/><br \/>\n<img decoding=\"async\" data-src=\"\/fr\/wp-content\/uploads\/2025\/06\/271_1028_8341418g_equus_pequignet.jpg\" alt=\"\" class=\"wp-image lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/609;\" \/><br \/>\n<img decoding=\"async\" data-src=\"\/fr\/wp-content\/uploads\/2025\/06\/271_1029_8341418g_equus_pequignet_moorea.jpg\" alt=\"\" class=\"wp-image lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/637;\" \/><br \/>\n<img decoding=\"async\" data-src=\"\/fr\/wp-content\/uploads\/2025\/06\/271_1030_8340433b_equus_moorea_pequignet.jpg\" alt=\"\" class=\"wp-image lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/683;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aux mains d\u2019un nouveau trio d\u2019investisseurs, la maison Pequignet refait progressivement son retour sur le devant de la sc\u00e8ne horlog\u00e8re<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[705],"tags":[],"class_list":["post-9080","post","type-post","status-publish","format-standard","hentry","category-autre"],"acf":[],"_links":{"self":[{"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/posts\/9080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/comments?post=9080"}],"version-history":[{"count":1,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/posts\/9080\/revisions"}],"predecessor-version":[{"id":13593,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/posts\/9080\/revisions\/13593"}],"wp:attachment":[{"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/media?parent=9080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/categories?post=9080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/tags?post=9080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}