{"id":9471,"date":"2012-09-24T15:53:05","date_gmt":"2012-09-24T13:53:05","guid":{"rendered":"https:\/\/leguidedesmontres.com\/fr\/actualites\/naissance-dune-marque-dwiss\/"},"modified":"2012-09-24T15:53:05","modified_gmt":"2012-09-24T13:53:05","slug":"naissance-dune-marque-dwiss","status":"publish","type":"post","link":"https:\/\/leguidedesmontres.com\/fr\/actualites\/naissance-dune-marque-dwiss\/","title":{"rendered":"Naissance d\u2019une marque : Dwiss"},"content":{"rendered":"

\"Naissance<\/p>\n

Dwiss ?<\/span><\/strong> <\/span><\/span><\/p>\n<\/p>\n

D<\/strong>esign W<\/strong>atch I<\/strong>ndependent S<\/strong>witzerland. <\/span>La marque a \u00e9t\u00e9 cr\u00e9\u00e9e en novembre 2011 par le designer br\u00e9silien <\/span>Rafael Miranda. Le premier mod\u00e8le \u00e0 voir le jour est la Emme. <\/span><\/p>\n<\/p>\n

A ce jour, 3 finitions sont propos\u00e9es autour d\u2019un boitier de 43 mm<\/strong> : acier, acier noir, ou or rose, l\u2019ensemble \u00e9tant r\u00e9sistant \u00e0 100m. C\u00f4t\u00e9 mouvements, une base ETA 2824<\/strong> assure la motorisation de la montre.<\/span><\/p>\n<\/p>\n

Le positionnement se veut celui de la montre \u00ab sport chic \u00bb<\/strong>, sans (pouvoir) pr\u00e9tendre \u00e0 l\u2019horlogerie de luxe, <\/span>les prix se situant aux alentours des 2000 euros<\/strong>. <\/span><\/p>\n<\/p>\n

On se souvient que le pionnier de ce positionnement est la Royal Oak<\/a><\/strong>, premi\u00e8re montre de sport de luxe<\/strong>, en 1972. <\/span>D\u2019ailleurs, Dwiss se r\u00e9clame de la paternit\u00e9 de son g\u00e9niteur, G\u00e9rald Genta, pour l\u2019assemblage \u2018en sandwich\u2019 du bo\u00eetier. <\/span><\/p>\n<\/p>\n

Sur ce premier mod\u00e8le, la Emme<\/strong>, le design de ce bo\u00eetier remporte v\u00e9ritablement la mise, avec une esth\u00e9tique et un soin de r\u00e9alisation qui n\u2019est pas sans rappeler les Linde-Werdelin<\/a>. <\/span><\/p>\n<\/p>\n

L\u2019autre particularit\u00e9 est celle du marquage cadran, avec les habituels 3, 6, 9 et\u20260. En effet, la marque a pris le parti de remplacer le 12 de midi par le 0 de minuit, une originalit\u00e9 fort bienvenue et atypique. <\/span><\/p>\n<\/p>\n

Au final, la pi\u00e8ce est \u00e9quilibr\u00e9e<\/strong>, abordable<\/strong>, et sait r\u00e9v\u00e9ler quelques d\u00e9tails qui la sortent du lot sans jamais devenir outranci\u00e8re ni tape \u00e0 l\u2019\u0153il. <\/span><\/p>\n

A suivre de pr\u00e8s. <\/span>http:\/\/dwiss.com\/<\/a> <\/span><\/p>\n<\/p>\n

Olivier M\u00fcller<\/span><\/p>\n<\/p>\n

Visuels \u00a9 Dwiss<\/span><\/i><\/p>\n<\/p>\n

\"\"
\n\"\"
\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Dwiss ? Design Watch Independent Switzerland. La marque a \u00e9t\u00e9 cr\u00e9\u00e9e en novembre 2011 par le designer br\u00e9silien Rafael Miranda.<\/p>\n","protected":false},"author":1,"featured_media":9472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[705],"tags":[704],"class_list":["post-9471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autre","tag-a-voir"],"acf":[],"_links":{"self":[{"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/posts\/9471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/comments?post=9471"}],"version-history":[{"count":0,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/posts\/9471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/media\/9472"}],"wp:attachment":[{"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/media?parent=9471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/categories?post=9471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/tags?post=9471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}