{"id":9531,"date":"2012-07-02T17:20:42","date_gmt":"2012-07-02T15:20:42","guid":{"rendered":"https:\/\/leguidedesmontres.com\/fr\/actualites\/premiere-boutique-breitling-a-paris\/"},"modified":"2012-07-02T17:20:42","modified_gmt":"2012-07-02T15:20:42","slug":"premiere-boutique-breitling-a-paris","status":"publish","type":"post","link":"https:\/\/leguidedesmontres.com\/fr\/actualites\/premiere-boutique-breitling-a-paris\/","title":{"rendered":"Premi\u00e8re boutique Breitling \u00e0 Paris"},"content":{"rendered":"<p><img decoding=\"async\" data-src=\"\/fr\/wp-content\/uploads\/2025\/06\/31_078breitling.jpg\" alt=\"Premi\u00e8re boutique Breitling \u00e0 Paris\" class=\"wp-image featured-image lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/412;\" \/><\/p>\n<p><strong><span>Breitling ouvre sa premi\u00e8re Boutique \u00ab Pilote \u00bb en Europe au 10, rue de la Paix.<\/span><\/strong><span> <\/span><\/p>\n<p><img decoding=\"async\" data-src=\"\/fr\/wp-content\/uploads\/2025\/06\/31_89_001breitling.jpg\" alt=\"\" class=\"wp-image lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/418;\" \/><\/p>\n<p><span>La boutique Breitling de Paris est une premi\u00e8re. Jusqu\u2019\u00e0 pr\u00e9sent, la marque \u00e9tait principalement pr\u00e9sente par le biais de ses revendeurs. Dans le grand monopoly de la Rue de la Paix, o\u00f9 IWC et Baume &#038; Mercier ont \u00e9galement pouss\u00e9 leurs pions ces derni\u00e8res semaines, Breitling trouve une place de choix pour affirmer ses pr\u00e9tentions.<\/span><\/p>\n<p><img decoding=\"async\" data-src=\"\/fr\/wp-content\/uploads\/2025\/06\/31_91_019breitling.jpg\" alt=\"\" class=\"wp-image lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/422;\" \/><\/p>\n<p><span>L\u2019espace, \u00e9videmment, joue la carte de l\u2019a\u00e9ronautique. Pour autant, elle se distingue des sch\u00e9mas traditionnels en supprimant les espaces quasi privatifs propres aux salons de luxe, au profit de larges banquettes et de fauteuils design au look acidul\u00e9. <\/span><\/p>\n<p><span>C\u2019est d\u2019ailleurs la seconde diff\u00e9rence avec les codes traditionnels : Breitling y signe une d\u00e9coration \u00ab r\u00e9tro \u00bb dans l\u2019esprit US des ann\u00e9es 50 gr\u00e2ce \u00e0 des reproductions N\u00e9o-PopArt sign\u00e9es Kevin Kelly, artiste am\u00e9ricain contemporain. <\/span><\/p>\n<p><span>La musique est diffus\u00e9e par <\/span><span>\u00ab Radio Breitling \u00bb<\/span><span>, pr\u00e9sente dans toutes les boutiques. <\/span><span>Breitling va \u00e9galement proposer des \u00ab \u00e9ditions sp\u00e9ciales boutiques \u00bb, disponibles en exclusivit\u00e9 dans ces espaces de vente.<\/span><\/p>\n<\/p>\n<p><img decoding=\"async\" data-src=\"\/fr\/wp-content\/uploads\/2025\/06\/31_93__060breitling.jpg\" alt=\"\" class=\"wp-image lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/931;\" \/><\/p>\n<p><span>Commercialement parlant, que penser de l\u2019ouverture d\u2019une boutique en nom propre&#8230;en face du d\u00e9taillant qui vend Breitling depuis plusieurs ann\u00e9es ? <\/span><\/p>\n<p><span>Le plus souvent, ce dernier est mis devant le fait accompli. Le r\u00e9assort risque de devenir plus compliqu\u00e9, l\u2019essentiel des pi\u00e8ces \u00e9tant, naturellement, prioritairement destin\u00e9 \u00e0 la boutique de marque. <\/span><\/p>\n<p><span>Au final, le client tranchera. Les marges sont plus facilement n\u00e9gociables en d\u00e9taillant qu\u2019en boutique flagship, mais de nombreux amateurs pr\u00e9f\u00e8rent le plus souvent s\u2019adresser \u00e0 Dieu plut\u00f4t qu\u2019\u00e0 ses saints&#8230; <\/span><span><\/span><\/p>\n<\/p>\n<p><img decoding=\"async\" data-src=\"\/fr\/wp-content\/uploads\/2025\/06\/31_95_056breitling.jpg\" alt=\"\" class=\"wp-image lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/413;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Breitling ouvre sa premi\u00e8re Boutique \u00ab Pilote \u00bb en Europe au 10, rue de la Paix. La boutique Breitling de<\/p>\n","protected":false},"author":1,"featured_media":9532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[725],"tags":[704],"class_list":["post-9531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breitling","tag-a-voir"],"acf":[],"_links":{"self":[{"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/posts\/9531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/comments?post=9531"}],"version-history":[{"count":0,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/posts\/9531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/media\/9532"}],"wp:attachment":[{"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/media?parent=9531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/categories?post=9531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leguidedesmontres.com\/fr\/wp-json\/wp\/v2\/tags?post=9531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}